Friday, November 9, 2007

Google buys mobile social networking start-up Zingku

Google has acquired mobile social networking start-up Zingku to strengthen its mobile services push, according to the Google Operating System blog.

Zingku, which launched in 2005 and has been testing its services with a limited number of users in the US, allows users to share photos, send invites and conduct polls with friends on mobile phones. Companies can also use Zingku to send ”mobile flyers” (read: ads) to customers.

Zingku says it doesn’t require any software downloads, as it utilizes SMS and MMS features already available on mobile phones.

No details of the transaction have been officially announced, although Google did confirm to Google Operating System that it had acquired ”certain assets and technology of Zingku”.

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